Thoughts from the cutting edge of strategy, product and the AI revolution. Register for our newsletter for regular updates from The Bridge.
How recent AI breakthroughs from OpenAI, Anthropic, Google, and Apple will reshape customer expectations and competitive positioning for consumer-facing businesses under £100M revenue.
Building custom GPTs and integrations isn't just a technical exercise—it's a strategic opportunity to put your product directly into the workflow of 200+ million weekly active users. Here's what product and technology leaders need to consider before launching.
How recent AI breakthroughs from OpenAI, Anthropic, Google, and Apple will reshape customer expectations and competitive positioning for consumer-facing businesses under £100M revenue.
How Notion, Grammarly, Canva, Duolingo, and six other major companies executed strategic AI transformations between 2022-2024, generating billions in new revenue and fundamentally reimagining their core products.
Pricing by gut instinct instead of using data from customer sentiment, competitor analysis, commercial metrics, and usage statistics leaves serious money on the table and misses opportunities for sustainable growth.
While traditional SaaS costs virtually nothing to serve more users, AI-powered features rack up costs with every single interaction. This is driving significant shifts to the established way of doing things. To help navigate this and develop my own thesis on what this means for product teams, I've started a series of articles to navigate the new economics of building with generative AI.
Key considerations for executives looking to leverage AI across their organisation and digital product.
Quick recap of our first BridgeAI meet up of 2025. Discussing how to use AI to find product market fit, faster. If you missed it or want to dive back into the slides, they're here for your reading pleasure.
Consumer behavior in European retail is undergoing its most dramatic transformation since the e-commerce revolution. Traffic from AI sources to retail sites exploded by 1,200-4,700% in 2024-2025, while 58% of consumers now bypass traditional search engines entirely for product recommendations.
We built Another Flock's AI research platform in just one month—from initial concept to live product. It gives teams instant synthetic user feedback on their ideas, designs, and marketing materials.
We worked with a global consumer goods company to tackle a big problem: people don't impulse-buy online like they do in physical stores. Together, we identified and prototyped AI solutions that suggest smart product combinations to shoppers, helping boost those spontaneous purchases.
We helped Eneco launch one of the Netherlands' first major dynamic energy tariffs in September 2023. Through user research, rapid prototyping, and brand work, we created a proposition that attracted environmentally conscious customers looking for more control over their energy costs.
