BridgeAI Briefing: How to embed and leverage AI across your organisation & product
Rob Pisacane
Founder
Published Date
February 20, 2025
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What we've worked on lately.
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I Built an AI Research Tool in a Month
I built Another Flock's AI research platform in just one month, from initial concept to live product. It gives teams instant synthetic user feedback on their ideas, designs, and marketing materials.
Using AI to Boost Online Impulse Buys
In 2025 I worked with a global consumer goods company on a problem every brand has online: people do not impulse-buy the way they do in store. I built a working conversational shopping assistant on Claude models that suggests product combinations as you chat, as a concept the brand could take to its retail partners.
Running Product Through a Year of 30% Growth at Blue Light Card
I was interim Head of Product at Blue Light Card for fourteen months, running two product squads through a replatforming and a year in which membership grew 30%. My own biggest contribution was an A/B tested redesign of the redemption funnel.
"Nesta worked with The Product Bridge throughout 2024 to build and scale our Visit a Heat Pump service, transforming it from a proof of concept into a live, nationwide offering."
Alasdair Hiscock
Design Lead, Nesta