Contributing to +30% YoY Growth at Blue Light Card

The Challenge

Blue Light Card, the UK’s leading discount service for emergency services, NHS, and armed forces personnel, needed experienced product leadership to drive their next phase of growth. They required someone who could build deep understanding across the business, align stakeholders, and translate insights into a delivery roadmap.

Our Approach

What was meant to be a short cover engagement turned into a year-long partnership. Working closely with the engineering team and stakeholders across the business, we established a 360-degree understanding of key growth areas and translated those insights into a clear product roadmap.

The Outcome

• Contributing to +30% year-on-year membership growth
• Clear product roadmap aligned across engineering and business stakeholders
• Levelled-up member experience through targeted feature delivery
• Strong partnership with engineering team enabling consistent delivery against the roadmap