Our Work
We help businesses build digital products that actually move the needle. Here's what that looks like in practice.
I Built an AI Research Tool in a Month
I built Another Flock's AI research platform in just one month, from initial concept to live product. It gives teams instant synthetic user feedback on their ideas, designs, and marketing materials.
Using AI to Boost Online Impulse Buys
In 2025 I worked with a global consumer goods company on a problem every brand has online: people do not impulse-buy the way they do in store. I built a working conversational shopping assistant on Claude models that suggests product combinations as you chat, as a concept the brand could take to its retail partners.
Running Product Through a Year of 30% Growth at Blue Light Card
I was interim Head of Product at Blue Light Card for fourteen months, running two product squads through a replatforming and a year in which membership grew 30%. My own biggest contribution was an A/B tested redesign of the redemption funnel.
Finding Where AI Should Go First at Blue Light Card
In late 2025 Blue Light Card's CTO asked me back to run an organisation-wide AI programme. I surveyed every participant and pulled the top support ticket themes before designing anything, then ran two rounds of workshops with around 150 staff to produce five prioritised opportunity areas and a plan for the next phase.
Taking Visit a Heat Pump From an Idea to a National Service
I led product and design for Nesta's Visit a Heat Pump service, from an idea in November 2023 to a nationwide launch in April 2024, and came back in 2026 to make it data-driven. By April 2026 it had over 1,200 hosts and 1,500 bookings, and 55% of surveyed visitors went on to install a heat pump.
Redesigning Royal Navy Recruitment for Gen Z
As product lead on the redesign of the Royal Navy's recruitment website, I ran the research, prototyping and product management that shaped the new site. Applications rose 400% year on year.
Leading the Product Team Behind esure Flex
As Head of Product at HYD, I led a fifteen-person design, research and product team on esure's digital transformation after its Bain Capital acquisition, shaping the esure Flex proposition and the requirements for the new cloud platform. EY reported over 330,000 Flex policies by 2023.
Making Pension Documents Easier to Understand
I helped Quietroom refine their new pensions product by running stakeholder workshops and user testing sessions. The focus was on making complex pension information simpler and building trust with members through clearer communication.
Launching Eneco's Dynamic Energy Tariff
Working directly with Eneco's Chief Digital Officer, I was product lead on Eneco Dynamic, one of the first major dynamic energy tariffs in the Netherlands, launched in September 2023. Research, prototyping and brand work turned a pricing model into a proposition customers wanted.
Training Product Teams in User Research
I created a custom training programme for Zenjob's user research and product teams, teaching them advanced techniques for finding the right participants, uncovering unmet needs, and testing features through prototyping.
Finding New Revenue Opportunities for OS Data
Over about three months I helped Ordnance Survey's Head of Mobile test ideas for commercialising OS data: recruiting hard-to-reach professional users, prototyping, and giving the business a clear set of options. The strongest idea, a catalogue of underground assets, went on to become a major OS programme.
Solving Eneco's Heat Pump Installer Shortage
Eneco could not find enough heat pump installers to meet demand. I spent time on site with freelance installers, then designed tools for scoping jobs, managing schedules and getting advice from peers so more of them would take Eneco work.
Building Digital Products for a New Healthcare Business
After Haleon spun off from GSK, I helped them turn their brand strategy into a digital platform that actually works. The website became a key way for them to reach their goal of connecting with 50 million people by 2025.
Teaching Teams to Do Better User Research
I trained Quietroom's team in product-led approaches and user research methods, weaving these practices into their existing communication workflows. This helped them become a more strategic partner to the pension funds they work with.
Developing New Products for Parents
I talked to hundreds of parents to shape Tommee Tippee's digital product strategy. The research and prototype designs I developed became the foundation for their push to drive 50% of sales through e-commerce by 2025.
"Nesta worked with The Product Bridge throughout 2024 to build and scale our Visit a Heat Pump service, transforming it from a proof of concept into a live, nationwide offering."
Alasdair Hiscock
Design Lead, Nesta