AI Is Breaking the Established Economics of Software
Rob Pisacane
Founder
Published Date
May 7, 2025
Content coming soon…
What we've worked on lately.
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We Built an AI Research Tool in a Month
We built Another Flock's AI research platform in just one month—from initial concept to live product. It gives teams instant synthetic user feedback on their ideas, designs, and marketing materials.
Using AI to Boost Online Impulse Buys
We worked with a global consumer goods company to tackle a big problem: people don't impulse-buy online like they do in physical stores. Together, we identified and prototyped AI solutions that suggest smart product combinations to shoppers, helping boost those spontaneous purchases.
Launching a New Energy Pricing Model
We helped Eneco launch one of the Netherlands' first major dynamic energy tariffs in September 2023. Through user research, rapid prototyping, and brand work, we created a proposition that attracted environmentally conscious customers looking for more control over their energy costs.
"Nesta worked with The Product Bridge throughout 2024 to build and scale our Visit a Heat Pump service, transforming it from a proof of concept into a live, nationwide offering."
Alasdair Hiscock
Design Lead, Nesta
