Finding New Revenue Opportunities for OS Maps
The Challenge
We collaborated with Ordnance Survey’s digital team to conduct in-depth product discovery, aiming to identify unmet needs across key business groups that could benefit from leveraging their mapping data. After uncovering several promising opportunities, we worked to define these potential digital services by developing rapid prototypes and testing them with representative samples of potential future customers.
Our Approach
We sourced user research participants from hard-to-reach professional sectors, including construction, architecture, and civil engineering. This allowed us to gather insights from the audiences who would benefit most from new mapping-based digital services.
We led cross-functional teams to respond to user insights by developing interactive prototypes of the proposed features. These prototypes enabled us to test concepts quickly and gather feedback before committing to full-scale development.
We compiled our findings and prototypes into a series of strategic documents for the Ordnance Survey board, providing clear next steps for the next stage of development.
Results
Our work enabled Ordnance Survey’s commercial team to make a strategic decision, resulting in the commitment to a multi-million-pound underground assets mapping project, which is now progressing through development.
Key Outcomes
- Successful recruitment of user research participants from hard-to-reach professional sectors
- Development of interactive prototypes informed by user insights
- Strategic roadmap and documentation enabling board-level decision-making
- Commitment to multi-million-pound underground assets mapping project
- Project now progressing through development phase
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