Growing a Discount Marketplace After Acquisition

The Challenge

Following a private equity acquisition, our client—a well-established discount marketplace serving emergency services, healthcare, and other essential sectors—sought to accelerate growth by transforming several core digital products. These products were used by a significant user base and were central to the client’s revenue strategy.

Our Approach

We delivered targeted, growth-focused digital product support to modernise the client’s legacy architecture and improve the platform’s user experience. Our aim was to identify and capitalise on untapped revenue potential and thereby strengthen the organisation’s digital offering.

We introduced agile delivery frameworks across multiple product squads. We expanded the use of data-driven decision-making and customer insights to refine and prioritise the most impactful product features.

We led cross-functional teams of designers and engineers to improve user journeys on the organisation’s website and app. We focused on reducing the time to redeem vouchers and boosting commission revenue through streamlined processes.

We worked closely with sales and marketing to integrate third-party marketing technology platforms. This established a foundation for experiment-driven product growth, enabling continuous optimisation of user journeys.

We oversaw technical product teams through a complex re-platforming initiative, enhancing performance and scalability. This set the stage for long-term digital expansion by updating core infrastructure.

We provided strategic direction and delivery guidance for new digital features, including a browser extension designed to help users discover discounts more conveniently.

Results

The organisation reported a notable increase in incremental revenue during the engagement period. Experiments focusing on faster code redemption and an improved checkout experience contributed to stronger conversion rates.

By simplifying the voucher redemption process and reducing friction in partner checkouts, the digital platform offered a more intuitive and efficient user journey. These improvements aligned with modernised infrastructure requirements, supporting both immediate objectives and future scalability.

Key Outcomes

• Notable increase in incremental revenue during engagement period
• Stronger conversion rates through faster code redemption and improved checkout
• More intuitive and efficient user journey
• Successful launch of innovative discount-finding browser extension
• Modernised infrastructure supporting long-term digital expansion
• Agile delivery frameworks established across multiple product squads