Our Latest Thinking

Building The Future: What I Learnt At Deeplearning.ai's AI Dev 25 Conference

BridgeAI Briefing: How to embed and leverage AI across your organisation & product

Key considerations for executives looking to leverage AI across their organisation and digital product.

BridgeAI Meet Ups: Finding Product Market Fit Faster, With AI

Quick recap of our first BridgeAI meet up of 2025. Discussing how to use AI to find product market fit, faster. If you missed it or want to dive back into the slides, they're here for your reading pleasure.

Practical Ways To Leverage AI

Finding practical ways gen-AI can add value to your organization is harder than the hype suggests. Using it to streamline the sales process through a WhatsApp Chatbot is a great way to quickly unlock value.

What We Get Wrong About Product Market Fit (And How To Fix It)

I recently attended a Sifted talk on how to find Product Market Fit. Here's thoughts on what We Get Wrong About Product Market Fit (And How To Fix It).

The Art of Building Your Team: Hiring Lessons for Startups and Scale-Ups

Hard won lessons for scale up founders on how to grow the right teams, in the right way at the right time.

Maximising the Value of AI in Large Organisations: A Practical Guide

The State of Consumer Energy Tariffs: What’s in Store for 2025

As the year comes to a close, we wanted to share our take on the current state of consumer energy tariffs in 2024 and predictions for 2025.

How Product Managers Can Leverage AI to Augment Workforces and Create New Value

From Westminster to Wireframes

Just like government ministers navigating the UK political system, product managers are often at the intersection of conflicting priorities, limited resources, and a need to deliver results fast.

How To Do Product Innovation

What can product leaders learn from the Government's recent COVID preparedness report?

How can digital agencies help in the era of AI?

Using ChatGPT to gaugue app reviews