Nesta: Scaling Visit A Heat Pump

Case Study: Scaling Nesta’s “Visit a Heat Pump” Service

The Product Bridge partnered with Nesta to scale and enhance their pioneering "Visit a Heat Pump" platform. This digital service was designed to connect prospective heat pump owners with those who already have them installed, enabling a hands-on learning experience for consumers considering this renewable heating technology.

With heat pumps being relatively rare in UK homes (just 250,000 units installed across the country), most people had never seen one in operation. This created a significant barrier to adoption, despite the government’s goal to dramatically increase heat pump installations by 2028 to meet net-zero targets. As a result, Nesta launched the platform to demystify heat pumps and provide consumers with real-world insights from current owners.

Our Role in the Project:

The Product Bridge was tasked with managing the entire product design and development process, ensuring a research-led approach to feature enhancement. By regularly engaging with homeowners, professional installers, and visitors, we gained a deep understanding of user needs. This allowed us to lead the design and rollout of new features, ensuring the platform continuously evolved based on feedback.

Through weekly discussions with users, we gathered insights into installation experiences, operational challenges, and the overall satisfaction with heat pumps. These findings informed critical platform developments, making the service more intuitive and impactful for its audience.

Results to Date:

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Since its official launch, the service has garnered substantial traction:

• Over 600 site visits within the first few months of launch.
• 450 heat pump owners across the UK—from London to Falkirk—signed up as hosts, with more joining as the platform expanded.
• Major installers began using the platform as a customer engagement tool, helping them generate leads while educating potential buyers​(nesta)​(HVP Mag).