ZenJob: Research Led Product Development

Overvew

In 2023, Zenjob, a leading staffing platform focused on connecting companies with part-time workers, approached The Product Bridge for strategic support in refining their user research practices. As Zenjob’s platform expanded, they needed to deepen their understanding of user needs and the competitive landscape to remain innovative and customer-centric.

Challenge

Zenjob's user research and product teams faced challenges recruiting participants from their business audience, uncovering unmet customer needs, and finding efficient ways to validate product features. The team required advanced training to enhance their qualitative research techniques and ensure that new features addressed the real needs of their users.

Solution

The Product Bridge implemented a bespoke training programme for Zenjob's user research and product teams, focusing on three core areas:

Participant Recruitment: Teaching effective strategies for sourcing participants from their business audience, allowing Zenjob to gather more relevant insights.
Unmet Needs Identification: Equipping the team with tools and methodologies to uncover hidden pain points and unarticulated customer desires through qualitative research.
Prototyping & Validation: Educating the product team on using interactive prototypes to assess how well proposed features aligned with business needs, ensuring features would resonate with their target audience before full-scale development.

Results

The training led to significant improvements in Zenjob’s approach to user research and product development:

Better Research Outcomes: Zenjob was able to refine their recruitment strategy, allowing them to conduct more targeted and impactful interviews, leading to more nuanced insights into business user needs.
Improved Feature Fit: Using prototypes in user testing helped Zenjob accurately gauge whether new features would deliver value, reducing the risk of developing features that didn't align with user expectations.
Competitor Insights: The team’s ability to conduct more sophisticated competitor analysis allowed Zenjob to maintain its competitive edge in the fast-growing gig economy space.

This partnership has empowered Zenjob to continue innovating, with user research now playing a pivotal role in guiding product decisions. Zenjob remains a key player in the gig economy, leveraging its platform to connect thousands of businesses with temporary staff across Germany.

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