Unlocking Growth Following An Acquisition

Challenge

Following a private equity acquisition, our client—a well-established discount marketplace serving emergency services, healthcare, and other essential sectors—sought to accelerate growth by transforming several core digital products. These products were used by a significant user base and were central to the client’s revenue strategy.

How We Helped

We delivered targeted, growth-focused digital product support to modernise the client’s legacy architecture and improve the platform’s user experience. Our aim was to identify and capitalise on untapped revenue potential and thereby strengthen the organisation’s digital offering.

Services We Delivered

1. Product Management Transformation
   • Introduced agile delivery frameworks across multiple product squads.
   • Expanded the use of data-driven decision-making and customer insights to refine and prioritise the most impactful product features.
2. Product Discovery & Definition
   • Led cross-functional teams of designers and engineers to improve user journeys on the organisation’s website and app.
   • Focused on reducing the time to redeem vouchers and boosting commission revenue through streamlined processes.
3. MarTech Integration for Revenue Growth
   • Worked closely with sales and marketing to integrate third-party marketing technology platforms.
   • Established a foundation for experiment-driven product growth, enabling continuous optimisation of user journeys.
4. Delivery Management & System Re-platforming
   • Oversaw technical product teams through a complex re-platforming initiative, enhancing performance and scalability.
   • Set the stage for long-term digital expansion by updating core infrastructure.
5. Shipping New Products
   • Provided strategic direction and delivery guidance for new digital features, including a browser extension designed to help users discover discounts more conveniently.

Impact

1. Revenue Growth
   • The organisation reported a notable increase in incremental revenue during the engagement period.
   • Experiments focusing on faster code redemption and an improved checkout experience contributed to stronger conversion rates.
2. Enhanced User Experience
   • By simplifying the voucher redemption process and reducing friction in partner checkouts, the digital platform offered a more intuitive and efficient user journey.
   • These improvements aligned with modernised infrastructure requirements, supporting both immediate objectives and future scalability.
3. Launch of New Products
   • Assisted with the delivery of an innovative discount-finding browser extension, aiming to provide customers with seamless access to deals wherever they shop online.
   • Supported marketing initiatives to raise awareness among the organisation’s large member base.

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