Blue Light Card: Driving Growth Through Product

Challenge

Following a recent private equity acquisition, Blue Light Card—a leading discount marketplace for the UK’s emergency services, NHS, social care, and armed forces personnel—aimed to drive growth by transforming a set of core digital products used by millions of people every year.

How We Helped

We provided targeted, growth-focused digital product support to modernise the organisation's legacy architecture and improve the platform's user experience, unlocking untapped revenue potential within Blue Light Card’s digital products.

Services we delivered:

Product Management Transformation: Working across multiple product squads, we supported the introduction of agile delivery frameworks and expanded the use of data-driven decision-making and customer insights to deliver the right product features faster.
Product Discovery & Definition: Led cross-functional teams of designers and engineers to make revenue-driving improvements to the user experience of the website & app. Reducing time to redeem vouchers and boosting commission revenues.
MarTech Integration for Revenue Growth: In collaboration with sales and marketing teams, we supported the integration of MarTech platforms, including Braze and Amplitude, to establish a foundation for experiment-driven product growth.
Delivery Management & System Re-platforming: Leading technical product teams through a complex re-platforming project. Helping to improve system performance, scalability, and setting Blue Light Card up for long term growth.
Shipped New Products: We provided strategic direction and delivery expertise to help ship new features like the Blue Light Card Deal Finder chrome extensions.

Impact

Unlocked Millions of pounds of incremental revenue

Product squads under our leadership achieved multi-million-pound increases in incremental revenue through successful experiments that reduced the time for users to redeem codes and complete checkout.

Improved Key Areas of the User Experience

Leading the team to redesign the user experience to make it quicker and easier for users to get the discount codes they needed and check out on partner websites, all in a way that met the requirements for a modernised tech infrastructure.

See it live - here.

Launched New Products

To provide customers with discounts wherever they browse, we helped Blue Light Card bring their newest product, the Deal Finder Chrome extension, to market. We managed third-party delivery partners to build the product and supported product marketing efforts to bring the extension to the attention of Blue Light Card’s 4 million members.